About US
The company Mokilù was founded in 2017 in Arezzo by Luca and Monica, a couple who decided to combine their skills to create high-quality jewelry “affordable for everyone.”
Luca comes from a family of goldsmiths active since the 1960s, while Monica, after artistic studies, worked as a creative and designer in the fashion industry. The knowledge and experience of one, combined with the creativity of the other, gave life to jewelry inspired by the Renaissance style, reinterpreted in a modern way and suitable for all ages.
Our city Arezzo has inspired us and provided us with all the know-how in goldsmithing and precious stones, in which it excels worldwide. This allows us to reach very high quality standards – while keeping prices truly within everyone’s reach.
Our jewelry requires a long production process, and thanks to the many individual stages, we can ultimately say that they are comparable to real gold jewelry – with the “only” difference being that they are made of brass, thus entering the market at accessible prices. The stones we use are all natural and are the same ones used in fine jewelry.

OUR MISSION
Our mission is to offer all women jewelry at an affordable price. Today, when real gold jewelry has become unattainable for many, our brand aims to provide “democratic jewelry” – accessible to everyone.
The special thing is: once worn, no one will be able to tell whether our jewelry is real gold or not.
Mokilù, founded in 2017 in Arezzo by Luca and Monica, represents the perfect union of tradition and innovation. With a solid goldsmithing heritage and a strong creative background, the two founders combine their expertise to offer high-quality jewelry at fair prices. Inspired by the Renaissance but with a modern touch, each piece is crafted with great attention to detail, and the elaborate production process makes them comparable to real gold jewelry.
The choice of brass and natural stones – the same ones used in fine jewelry – ensures high quality without compromising affordability.
Mokilù is rooted in the heart of Arezzo, a city that embodies the genius and beauty of the Renaissance. Great masters such as Vasari, Michelangelo, and Piero della Francesca left their mark here, shaping the artistic legacy that inspires us today.
Our bond with this land is profound. Its colors, scents, and landscapes inspire our work. Mokilù jewelry reflects this heritage, combining refinement and the harmony of natural stones, allowing every woman to feel, even for a moment, the enchantment of the Renaissance.
Our mission: to make the beauty of jewelry accessible to all women. In an age when real gold jewelry has become almost unaffordable, we create “democratic jewelry” – pieces that look like gold but remain attainable.
The true uniqueness of our jewelry lies in the fact that they appear as genuine treasures – so much so that it is nearly impossible to distinguish them from real gold. This is our way of uniting beauty and accessibility, allowing every woman to feel special and elegant every day.